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Why are links to the your homepages so important?
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The major search engines evaluate the importance of a site by the number
of links connected to this site.
Therefore, it is important to have as many links directing to your site as possible. It will rise the position in the search engines and
increase the number of visitors.
But beware! Links are not equal!!!
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How important is PageRank™?
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It seems the PageRank™ has lost its meaning lately.
Otherwise how can we explain that sites with low PageRank™ are higher in the search engines like Google than sites with high PageRank™
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Are there any differences between links?
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Yes.
There are 2 major factors:
Es gibt 2 entscheidende Faktoren, die für die Relevanz eines Links sehr wichtig sind:
1) Content relevant - links thematically convergent
2) Position of the links within the page
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What are content relevant links?
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Content Relevant links are links from other pages which have sites with similar theme as a target.
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Why are content relevant links so important?
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New search engines algorithms do not count the links from non content relevant sites.
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Where should links be placed?
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Most preferably in the main text of the site.
If it's not possible they should be placed in the source code of the site, as high as possible.
You can also place the links where you wish using Stylesheets and DIV
So you have reached 3 goals:
1) Links are well placed for search engines
2) It helps to exchange links with better partners
3) Links will not disturb the clarity of the site.
Meanwhile, there is also the first evidence that links at the very bottom of the site are worthless.
The same is with footer links or site links and links which are repeated on every page.
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How many external links can one site have?
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This question has no clear answer.
Search engines use advanced algorithms to assess content of the sites and trying to do this like a human would do.
The more content you have on your site, the more external links you can have.
One page with about 1 / 2 screen text can certainly handle 10 external links,
however it's better to place them in two blocks with 5 links each than in one with 10 links.
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Why should we also be looking for links to the sub-pages?
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For the search engines, they are virtually the evidence that the operator of the site is committed to his site
and he is a professional.
Such sites are better listed in the search engines.
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What is "bad neighborhood"?
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"Bad neighborhood" includes sites which were punished by the search engines. It's not easy to define such sites but for sure you should avoid sites:
1) Where homepage of a doomain has Google PageRank™ = 0 (unless it is a new site)
2) Domain can not be found in search engines
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